APPROACH
Most change communication goes wrong before a single word is written.
Because no one properly diagnosed the problem first. That’s where I start.
What an engagement looks like..
Engagements run in three stages:
1. Audit and diagnosis
Before anything is written, I look at what’s actually happening: what’s changed, what hasn’t been decided yet, where the breakdown really sits. Once that’s clear, we agree the way ahead together.
2. Narrative and message-building
This is usually done through a client workshop, discussing and debating three potential narrative directions I bring to the discussion before landing on the right one. This is also the moment to test with trusted external stakeholders if desired.
3. Delivery
What this looks like depends on what’s actually needed. Sometimes the narrative and messaging work is the final deliverable. Other times there is a need for an internal playbook for teams to work from, or an external communications strategy to carry the narrative out into the market. I scope this to what the organisation needs, not to a fixed package.
I am your partner throughout the full process; there is rarely a single handover.
Because change doesn’t happen after one workshop or one published document.
It happens during the months after the work, when we observe and interpret your stakeholders’ reactions to the communications.
When to bring me in..
This work is built for organisations experiencing different types of corporate, organisational or cultural change:
Restructures
People don’t understand what’s changing or why.
Leadership transitions
Trust needs to be rebuilt not assumed.
Mergers & acquisitions
Two cultures and two narratives need to become one.
Culture resets
The old story no longer matches the direction of the organisation.